Your business website still isn’t getting the traffic that you’d like. Perhaps your competitors are coming up first on Google searches. How do you fix this? Well, this local SEO guide will help you grow your business and get more traffic on your website.
Google My Business
Google My Business is a free way to list your business online. By listing your business, you will be more likely to show up at the top of the search results. Make sure you fill out as much information as you can. Add photos, your address, your hours, and what type of business you are. The more information, the more likely you’ll come up when someone searches for your service.
Local reviews help determine your placement in search engine rankings. According to a study by the Now Digital Marketing Works, the more Google reviews you have, the better your ranking is. The higher your reviews, the better your ranking as well.
Do you have a Yelp or Google reviews page? If not, create one! Encourage your current customers to leave you a review. Many companies will offer a discount on their next purchase when a customer leaves a review.
NAP stands for Name, Address, and Phone Number. It’s important to have your full NAP on every page of your website as well as on any listings outside of your website (such as Google My Business). These need to be consistent – make sure everything is spelled and formatted the same across your entire online presence.
When Google is determining your rank, it scans the web for your business name, address, phone number, and other similar pieces of information. If your information is consistent, you’ll be more likely to get a higher ranking.
What keywords are people searching to find your business? Use Google Analytics to find out what people are searching for, and keep that information in mind when you’re writing copy for your website. Since Google now uses searchers’ location to determine search results, you can use broad keywords along with more specific ones.
Now you have some tips and tricks to bring more online traffic to your business. So, what are you waiting for?