Avoid These Social Media Marketing Mistakes

You’ve done your research and learned about what you should do to market your business on social media. But it’s equally as important to know what you shouldn’t do! Here are some habits to avoid when running your company’s social media pages.

Ignoring Negative Comments

Let’s face it: no one wants to see negative comments about their business on their post. But instead of deleting or ignoring these comments, you can handle them like a pro – and even convert a new customer!

You should have one person designated on your social media team to handle these comments. This person should be able to respond within a timely manner and in a calm way. Now, what should you say when you reply to a dissatisfied customer? First off, thank them for their comment. Then, apologize for the inconvenience. Try to use an informal tone, so it doesn’t just sound like you copied and pasted a response. Then, encourage the commenter to send you a private message so that you can resolve the situation.

You might be tempted to delete a negative comment, but here’s why you shouldn’t. If you’re a customer and you visit a business’ social media page and all you see are positive reviews and comments – nothing negative in sight – you might be lead to believe that your positive reviews are just a shill. You want to be honest with your customers, and for that reason, it’s best to leave negative comments and reviews up. A customer that sees your professional and courteous response to these comments will see that you have good customer service, and they will be more likely to use your business!

Now, if you see a comment that’s spam, or certainly a troll – by all means delete it.

Neglecting Your Company Tone

Your social media personality is crucial to your online success. No one wants to read dry, boring posts about your company. Customers want to know that there’s a real person behind the account. Think about your company and the tone you want to have online. Are you fun and playful, or professional and friendly? Be sure you choose something that fits your market – for example, if you run a funeral home, you don’t want to have a fun and playful tone online. You might want to have a personal and friendly tone, instead.

Look at some examples from other businesses who are successful on social media. One of my favorite accounts right now is Nadia Cakes on Facebook. They are spunky and a little bit edgy, which makes them stand out from other bakeries.

You can use your social media tone to make your company seem more approachable. For example, take a look at JetBlue or General Electric on Twitter. By taking the time out to retweet back at customers and post interesting content, you’ll have happier customers who are more likely to return.

Not Creating a Strategy

Social media is huge. Without a strategy, you’ll be all over the place, not posting consistently, and unfocused on your goals. There are many ways to come up with an effective social media strategy, but the first step is creating a goal. You want to create a SMART goal: something Specific, Measurable, Achievable, Realistic, and Timely. Do you want to gain 1,000 followers by the end of the year? Do you want to achieve a 10% click-through rate on your posts? Whatever your goal is, make sure it’s doable. Then, create a plan for getting there. What platforms will you use? What kind of content will you post?

Keep in mind that it’s better to focus on two or three social media platforms instead of spreading thin on all of them. Think about your customer base. Are they mostly Facebook users or Twitter users? Use analytics to find out how your customers get their information online and use that to your advantage.

Sounds like a lot, doesn’t it? Social media marketing is more than just making a post and leaving it there. But in order to have excellent relations with your customers, it’s worth it to spend the time to create a strong social media presence.

 

Four Ways to Use Local SEO to Grow Your Business

Your business website still isn’t getting the traffic that you’d like. Perhaps your competitors are coming up first on Google searches. How do you fix this? Well, this local SEO guide will help you grow your business and get more traffic on your website.

Google My Business

Google My Business is a free way to list your business online. By listing your business, you will be more likely to show up at the top of the search results. Make sure you fill out as much information as you can. Add photos, your address, your hours, and what type of business you are. The more information, the more likely you’ll come up when someone searches for your service.

Local Reviews

Local reviews help determine your placement in search engine rankings. According to a study by the Now Digital Marketing Works, the more Google reviews you have, the better your ranking is. The higher your reviews, the better your ranking as well.

Do you have a Yelp or Google reviews page? If not, create one! Encourage your current customers to leave you a review. Many companies will offer a discount on their next purchase when a customer leaves a review.

NAP

NAP stands for Name, Address, and Phone Number. It’s important to have your full NAP on every page of your website as well as on any listings outside of your website (such as Google My Business). These need to be consistent – make sure everything is spelled and formatted the same across your entire online presence.

When Google is determining your rank, it scans the web for your business name, address, phone number, and other similar pieces of information. If your information is consistent, you’ll be more likely to get a higher ranking.

Keywords

What keywords are people searching to find your business? Use Google Analytics to find out what people are searching for, and keep that information in mind when you’re writing copy for your website. Since Google now uses searchers’ location to determine search results, you can use broad keywords along with more specific ones.

Now you have some tips and tricks to bring more online traffic to your business. So, what are you waiting for?

Engage Your Social Media Followers with These Tips

You’ve made your social media accounts for your business, but you’re not getting the likes, comments, or follows that you expected. Here are five things you can do to increase your following on social media.

Share content consistently

Get on a schedule of posting regularly. The exact amount you post depends on your target demographics and your business. You don’t want to overwhelm customers by flooding their feed with your content, but you don’t want them to forget about you, either.

Decide how many times per day or per week you want to post, and stick with it.

Be Responsive

If a customer comments on your post, reply back! Strive to answer questions about your business. Thank a commenter if they say something positive on your post. You can’t always respond to everyone, but make a point to look through the comments every day and reply to a few.

Post sharable, interactive and viral content

Not everything has to be serious or directly related to your business. Post a funny meme, a viral video, or even a photo with a question. Encourage your followers to interact with you. If they like it enough, they’ll share the content, exposing you to potential new customers. 

Follow and engage with others

Follow people that use hashtags related to your business. Comment on their posts – not about your business, but about what they posted. This works better on some platforms rather than others. For example, I wouldn’t use this so much on Facebook, but I would for Instagram.

You can also share others’ content, or feature certain followers. For example, you could create a unique hashtag for your business and share a photo that a customer posted using the hashtag.

Use analytics

Finally, use data to determine which of your posts are most successful. Then, post more like that one. Find out what times of day your followers are most likely to be online. Generally, people are online most often around noon and then again in the evening. However, your target demographic may be different.

With a little bit of work, your business will be successful on social media. Feeling overwhelmed? Consider hiring a social media expert who will create content and post it for you.