Four Ways to Use Local SEO to Grow Your Business

Your business website still isn’t getting the traffic that you’d like. Perhaps your competitors are coming up first on Google searches. How do you fix this? Well, this local SEO guide will help you grow your business and get more traffic on your website.

Google My Business

Google My Business is a free way to list your business online. By listing your business, you will be more likely to show up at the top of the search results. Make sure you fill out as much information as you can. Add photos, your address, your hours, and what type of business you are. The more information, the more likely you’ll come up when someone searches for your service.

Local Reviews

Local reviews help determine your placement in search engine rankings. According to a study by the Now Digital Marketing Works, the more Google reviews you have, the better your ranking is. The higher your reviews, the better your ranking as well.

Do you have a Yelp or Google reviews page? If not, create one! Encourage your current customers to leave you a review. Many companies will offer a discount on their next purchase when a customer leaves a review.

NAP

NAP stands for Name, Address, and Phone Number. It’s important to have your full NAP on every page of your website as well as on any listings outside of your website (such as Google My Business). These need to be consistent – make sure everything is spelled and formatted the same across your entire online presence.

When Google is determining your rank, it scans the web for your business name, address, phone number, and other similar pieces of information. If your information is consistent, you’ll be more likely to get a higher ranking.

Keywords

What keywords are people searching to find your business? Use Google Analytics to find out what people are searching for, and keep that information in mind when you’re writing copy for your website. Since Google now uses searchers’ location to determine search results, you can use broad keywords along with more specific ones.

Now you have some tips and tricks to bring more online traffic to your business. So, what are you waiting for?

Engage Your Social Media Followers with These Tips

You’ve made your social media accounts for your business, but you’re not getting the likes, comments, or follows that you expected. Here are five things you can do to increase your following on social media.

Share content consistently

Get on a schedule of posting regularly. The exact amount you post depends on your target demographics and your business. You don’t want to overwhelm customers by flooding their feed with your content, but you don’t want them to forget about you, either.

Decide how many times per day or per week you want to post, and stick with it.

Be Responsive

If a customer comments on your post, reply back! Strive to answer questions about your business. Thank a commenter if they say something positive on your post. You can’t always respond to everyone, but make a point to look through the comments every day and reply to a few.

Post sharable, interactive and viral content

Not everything has to be serious or directly related to your business. Post a funny meme, a viral video, or even a photo with a question. Encourage your followers to interact with you. If they like it enough, they’ll share the content, exposing you to potential new customers. 

Follow and engage with others

Follow people that use hashtags related to your business. Comment on their posts – not about your business, but about what they posted. This works better on some platforms rather than others. For example, I wouldn’t use this so much on Facebook, but I would for Instagram.

You can also share others’ content, or feature certain followers. For example, you could create a unique hashtag for your business and share a photo that a customer posted using the hashtag.

Use analytics

Finally, use data to determine which of your posts are most successful. Then, post more like that one. Find out what times of day your followers are most likely to be online. Generally, people are online most often around noon and then again in the evening. However, your target demographic may be different.

With a little bit of work, your business will be successful on social media. Feeling overwhelmed? Consider hiring a social media expert who will create content and post it for you.